Phone Wars: Episode....I've lost count...

So as I’m sure you've all heard, the late Steve Job's desired 'Thermonuclear' war against Google has taken another turn with Apple now setting their sights on the Samsung Galaxy Nexus in the U.S, a device which allegedly infringes upon 4 of Apple patents. I think even Apple must recognize that the actual patents in question are somewhat insignificant however this has little to do with the technology itself. This is about systematically annihilating the competition. This is what happens when business becomes almost personal.

I think I read something about how Apple and Samsung are currently engaged in around ten legal battles across something like twenty different countries around the world. This shows the sheer scope of what Apple are trying to do. For the folks at Cupertino this is about more than just winning the legal disputes and hampering their competitors progression. This is about undermining the credibility it's rivals.

If Apple were interested in financial gain from these lawsuits then they'd be going about it the wrong way. They could easily reach a settlement and licence their tech to companies like Samsung for a fee which would in turn also allow Apple a peek at the ways in which their rivals were evolving but this doesn't interest them. What interests them is smiting each and every company that they genuinely believed to have copied their ideas with furious vehemence and zero mercy.

However with Google easily able to circumvent Apple's restriction through simple alterations and modifications (which in turn may even lead them to innovate), all that this legal chest pounding and teeth baring succeeds in is stagnating progression within the industry with the only ones that really lose out being you and I, the consumer.